וַיֹּאמֶר, אָר וּרכְּנָעַן
And She changed the changeless saying, shine Urcanaan ... Bereshit 9:25
What does the prefix "ur" (ור) mean?
The prefix ur refers to the prototype, to the first from which all others derive. It is the unique divine essence which contains all of the defining qualities of all that is derived from it. It is the irretrievable past paradoxically ever-present here and now. It is the dark ineffable made illuminatingly manifest.
It is not ... yet it very much is.
Related information - a modern pagan Canaanite religion.